THE MAIN REASONS THAT BLOGS DO WELL IN THE SEARCH ENGINES

Blogs are a popular format for reaching people – whether you are simply putting your thoughts down for others to see, reviewing the latest electronic gadgets or trying to bring customers to your web site a blog is a great way to do all of these things.  Because blogs offer such fresh content to the web and are able to do so efficiently, search engines give them more weight than typical web sites when giving results to an end user.

Google, for instance, rates a blog with twice as much weight compared to a typical web page.  There are a lot of other factors but if everything else was equal, the blog would end up higher than the regular web page every time.

Another reason blogs do well is that the end user adds their own tags.  It isn’t necessary to “key word stuff” a blog article because the search engine bases some of the search on the tagging.  This allows for better content.  The use of tags can be abused but most of the search engines have ways of determining this and will lower the page in the ratings or remove it completely if there is enough activity to warrant this type of punishment.

There are a couple free sites that allow end users to let the search engines know about their blog’s and updates to those blogs.  This gives the person posting blog content the opportunity to proactively keep their content updated with the search engines.   Typical web content requires more time and it is never immediate; with a blog, you can go to a site such as pingomatic.com and alert the search engines about your latest blog.

Finally, blogging has become a way to pass on information quickly and efficiently.  There is a blog that focuses on almost any topic that can be imagined.  The search engines know this and scour them so that they are included in the results.  Blogging can be considered a great equalizer for the internet.  A blog from an individual easily can get more traffic than a major news site, for instance.  The unique perspective of that individual is valued by the search engines when someone is searching for information on the topic.