Building a Web Site on A WordPress Theme

WordPress has been discussed in great detail as an excellent tool for making blogging sites.  However, there are is so much functionality to WordPress that it is easy to rely on as your content manager and build an entire web site around a WordPress theme.  There are many benefits to building an entire web site around WordPress and it is the easiest way to get a website setup.

WordPress allows the end user complete and immediate control over their website.  It also eliminates a lot of the hassle that typical web coding requires.  The typical process for crafting a web page has the web page creator do his or her work on a local machine.  Once it is built, it is tested in web browsers then uploaded to the web host via FTP.  If revisions are needed, a new page has to be uploaded and the old one deleted.

With WordPress, the web page creator simply designs and implements everything from a web console in their browser.  The web page creator selects a theme, inputs content for each of the parts of their site and then clicks to view what they have input.  From there, they can make corrections or add content with ease simply by changing the text.  WordPress does the rest.

WordPress will allow you to create multiple pages and handles all the linking between them as well.  If you decide you need to add another page, that type of addition is only a few clicks away.  WordPress will handle the creation of the new page as well as adding a link to your front page so viewers of your website have access to the new page.

With typical web building, if you decide you want a new look for your website; you almost have to start from scratch to build it.  Even if you use a template, you will have to do quite a bit of editing to make it work with your content.  WordPress templates are so user friendly and easy to use that you could conceivably change themes on a daily basis if you chose to do so.  Changing a theme requires only a few mouse clicks.  Your content stays but your look changes with ease.

WHAT ARE THE SEO ADVANTAGES OF WORDPRESS?

WordPress has several advantages as a blogging tool and content management system.  However, one of the greatest advantages is the SEO considerations.  Search engine optimization (SEO) is important so the website has a higher ranking in search results in the primary engines such as Google or Yahoo.  Many webmasters spend a lot of time and even money in order to increase their web ranking but with WordPress there are many built in tools available to make the process more efficient.

New Content

Search engines place a premium on sites that have continual new content.  Using WordPress makes it easy to update the site on a regular basis with new information.  Each time the site is crawled by the search engine, new content is searched and the natural ranking of the site increases with very little effort.

Meta Tag Generation

With WordPress, meta tags are automatically generated which saves time and effort.  Meta tags will help when users are searching for a particular term or phrase.  Added to a naturally high search engine ranking, this can be highly beneficial.  In addition to automatic generation, you also have the ability to add any tags you want.

Title Optimization

WordPress also automatically optimizes titles for SEO.  So, when you create a blog article the titles work in conjunction with the tags and your SEO will increase.  Whether a person is searching for a particular term or phrase, the post itself will show up high on the search results.

Permalinks

You can automatically change settings in WordPress to use permalinks.  Permalinks are a URL that points to a specific post on the blog.  So, instead of going to the main page and searching for a post, you can have a URL of http://yoursite.com/category/post-name.  This makes it easier to find in search engines and the links do not become irrelevant.

Social Networking Sites

Social networking sites are an important part of increasing SEO.  When you post new material to these sites you garner additional exposure to potential customers and you have the opportunity to increase SEO by having relevant incoming links.  WordPress has a function that allows new posts to automatically post to various social networking sites such as Twitter, FaceBook and MySpace.