HOW CAN A BLOG BENEFIT YOUR BUSINESS?

The reality of a business adding a blog is there is a very good ROI or return of investment on the time and money spent on adding a blog and keeping it updated.  A business with a blog can use the blog as a tool for generating new business, keeping existing customers, improving their status on the web all at very little cost of time or assets to start and keep it running.

New Business

A blog can very easily bring in new customers.  If you provide good blog content on your site, customers will visit your site, possibly more than once, then purchase from you because they like your blog content.

For example, Company X sells widgets as do a number of competitors.  They create a blog that goes in depth into why their widgets are the best.  The blogs are rich in search engine optimization which gets them top placement on the search engines.  Their blogs truly have good content as well.  They increase sales due to their top hits.  More importantly, they also get customers that were hesitant about widgets in the first place due to the content contained in the blogs.  Company X’s blog was able to turn what would have been tough sell customers without the normal budget or effort required to get to those customers.

Keeping Existing Customers

A blog also helps keep existing customers and helps keep them buying from the company.  A site that provides new content on a daily or even weekly basis is going to get more traffic from people that have bookmarked that company’s site.  Even if a site gets regular hits from returning customers, the blog is a way to keep them on the site longer and engaged in content related to the product.

By writing engaging but short articles about the product and including personal notes from the company’s leadership, the company that blogs creates a culture of openness, innovation and honesty with both new and existing customers.  In other words, it helps make customers loyal to your company because you are being open and honest with them.

Improving Web Status

One of the most important things any business can do is strive to get the top non-advertised spot in the major search engines.  When a potential customer wants widgets, most of the time they are going to click what is on their screen and not delve deeply into pages and pages of links to things widget related.  A blog is a great way to improve a company’s status in the eyes of the search engines and get their company’s website to be the top listing which will improve the hits to the company’s web site.

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Filed under: Why Blog

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