WHAT ARE THE SEO ADVANTAGES OF WORDPRESS?

WordPress has several advantages as a blogging tool and content management system.  However, one of the greatest advantages is the SEO considerations.  Search engine optimization (SEO) is important so the website has a higher ranking in search results in the primary engines such as Google or Yahoo.  Many webmasters spend a lot of time and even money in order to increase their web ranking but with WordPress there are many built in tools available to make the process more efficient.

New Content

Search engines place a premium on sites that have continual new content.  Using WordPress makes it easy to update the site on a regular basis with new information.  Each time the site is crawled by the search engine, new content is searched and the natural ranking of the site increases with very little effort.

Meta Tag Generation

With WordPress, meta tags are automatically generated which saves time and effort.  Meta tags will help when users are searching for a particular term or phrase.  Added to a naturally high search engine ranking, this can be highly beneficial.  In addition to automatic generation, you also have the ability to add any tags you want.

Title Optimization

WordPress also automatically optimizes titles for SEO.  So, when you create a blog article the titles work in conjunction with the tags and your SEO will increase.  Whether a person is searching for a particular term or phrase, the post itself will show up high on the search results.

Permalinks

You can automatically change settings in WordPress to use permalinks.  Permalinks are a URL that points to a specific post on the blog.  So, instead of going to the main page and searching for a post, you can have a URL of http://yoursite.com/category/post-name.  This makes it easier to find in search engines and the links do not become irrelevant.

Social Networking Sites

Social networking sites are an important part of increasing SEO.  When you post new material to these sites you garner additional exposure to potential customers and you have the opportunity to increase SEO by having relevant incoming links.  WordPress has a function that allows new posts to automatically post to various social networking sites such as Twitter, FaceBook and MySpace.

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